Reflecting on 2019 – Part 3: Earnings

As the hobby grows and diversifies there has been a growing trend amongst indie developers to talk about sales and earnings. While I am only a small hobby publisher I wanted to put my numbers out there, partially so the info is available but also as a point of reference for myself for next year.

DrivethruRPG

ProductRelease Date2019 Sales (Paid / Total)Total Sales since release2019 EarningsTotal Earnings
Towerfall05/2016– / 18207
Channel Surfing05/20173 / 20283$3.50$5.13
Missionary Opposition12/20172 / 24241$4.55$7.80
Lockdown08/20184 / 37162$3.75$5.77
Trick of the Light07/20196 / 106106$7.02$7.02
Talentless Hacks12/20192 / 7171$0.70$0.70
The Tannhauser Investment10/2019– / 299299
The Synth Convergence11/201917 / 1717$48.00$48.00
Earnings represent my personal take home after deduction of marketplace fees and automatic payments to collaborators.

Itch

ProductRelease Date2019 Paid Sales / Community copies / Total Downloads*2019 EarningsTotal Earnings
Channel Surfing05/20190 / 0 / 0$0$0
Missionary Opposition06/20190 / – / 1$0$0
Lockdown06/20190 / – / 1$0$0
Trick of the Light07/20190 / – / 4$0$0
Talentless Hacks12/20190 / – / 2$0$0
The Synth Convergence11/20192 / 3 / 39$10.72$10.72
*Itch reports the total downloads for a product as the sum of each individual file as opposed to number of individuals who have purchased the product. For The Synth Convergence this sums both downloads of the free demo and the two files in the full trilogy – what I don’t know is whether those are by the same users or unique users.
Earnings represent my personal take home after deduction of marketplace fees and automatic payments to collaborators.

Not listed in those tables is the £60 for Ghosts of Iron as part of the Crystal Heart kickstarter or a small amount of affiliate link earnings, adding those in brings my total earnings for 2019 to ~£110. Not exactly much but definitely better than nothing.

Thoughts

Looking at the tables there is quite a stark difference between the two platforms. DrivethruRPG is the dominant marketplace for RPGs and the number of downloads reflects this. It is impossible, however, to determine how many of those downloads represent active engagement with the product versus people scraping the site and downloading every free/PWYW release.

With the exception of Missionary Opposition, which started as PWYW before I switched it to a $1.50 paid product, each of my adventure starters for Demon Hunters have been released as PWYW. The main reason for this is because I originally pledged to produce them as a way of supporting the Slice of Life kickstarter. I said I would make them freely available and I have but going forward my plan is to switch over to a predominantly paid model. The overall sales will be smaller but I would like to price future adventures higher to reflect the work that has gone into them. The question here though is whether there is a market for more Demon Hunters material.

The big seller was obviously The Synth Convergence, which has quickly racked up a number of sales. I’d attribute this to two things – The Sprawl is quite a well know game and it received a number of promotional boosts thanks to people retweeting or mentioning it. Even with that though the number of sales on drivethruRPG were higher than on itch. I’ve seen people talking about itch being a better platform and getting more sales than on drivethruRPG but I think that is going to be very dependent on what you’re releasing, whether you’re a known entity and the circles you interact with. I’m not going to stop publishing there but clearly it will require more work going forward.

Reflecting on 2019 – Part 1: Gaming

At the end of 2018 I was in the process of rebuilding after a couple of busy years that included moving away from my regular gaming group in Wycombe and then floundering about for a while failing to find a new, consistent game. After moving to Liverpool I’d started running semi-regular one shots at Sugar & Dice but really, what I wanted was a weekly game.

As 2018 came to close I got that, with The Immortals, a (somewhat) regular D&D game that ran all the way through to November of this year. I chanced into that game, as a colleague at work had picked up the starter set and was planning on running it even though they’d really rather have played. So I volunteered myself as DM, with a group of players that were pretty much brand new to the hobby. As I discussed during the round up D&D will never be my go to system but it was a fun campaign and it was refreshing to play for people that had yet to experience so many of the tropes that I’ve come to take for granted.

While our D&D campaign comprised the bulk of my sessions I was fortunate to be able to fit in a number of one-shots, primarily with the main group and occasionally at Sugar & Dice. Those covered a mix of systems and included playtests of material that I was writing for publication (which I’ll talk about more in Part 2). Including D&D I think I ran six distinct systems this year, which isn’t as high as I’d have liked but not too shabby. There were some systems that I’d planned to run but didn’t get around to, most notably Legend of the Five Rings 5th Edition and The Cthulhu Hack so I’ll have to ensure I get around to them in 2020.

Beyond gaming with a regular group 2019 was also the year I got back to conventions. Starting with UK Games Expo in June I then managed to follow-up with a series of one day events, BurritoCon 3 and BurritoCon 4 over in Manchester before rounding the year out with Dragonmeet (and a pile of con loot). While I found Expo to be a little overwhelming it was definitely worth the trip just to see how well the hobby is doing right now. The two BurritoCon events were at the complete other end of the spectrum – small, personal and focused on playing rather than selling. It’s pretty much a given that I’ll attend them again in the future. Then, finally, there was Dragonmeet. After a few years away it felt like returning home, an impressive feat given how much it has grown in those intervening years.

Despite all of that the one thing I didn’t do much this year was play. I’m used to being the GM and it is my preferred role but looking back I’ve played in a total of only three sessions this year and each of those were convention games (Victoriana, Marvel FASERIP and Goblin Quest). I’d like to play more but have struggled to find the right games (>90% of everything available locally is, no surprise, D&D).

All of that re-engagement has carried over here to the blog. Compared to 2018 I’ve written twice as many posts, doubled the number of views and more than doubled the number of visitors. While I can attribute those increases to a small number of specific factors (I did daily posts or RPGaDay while over half of the additional views came from my review of the D&D Monster Cards) it is still encouraging to see posts building some traction. I’m under no illusion about the reach of this blog, in the grand scheme of things my numbers are tiny but growth is growth and I’m going to do my best to continue building on that in 2020.

That desire to maintain, and build on, the momentum of 2019 is my core aim for 2020. With the conclusion of our D&D campaign it will include the start of a new Demon Hunters campaign, interspaced with a mixture of one-shots. I’m also going to do my best to expand my gaming beyond my regular group, not only as a GM and player but locally and nationally given how much I have enjoyed getting back to conventions. All in all I think 2020 should be quite a year.

2019 Progress: Halfway there?

As ever time marches on and all too soon the first six months of the year have passed. Given my hope of this year being the one where I move a host of projects forward I thought it would be worthwhile to do an update on my goals for 2019.

Have dones

  • Written and playtested Ghosts of Iron for the Crystal Heart RPG. I’m in the process of revising the text before I submit it. Should be released to Kickstarter backers later this year.
  • Completed the draft for Trick of the Light, my next Demon Hunters adventure starter inspired by the Slice of Life web series. Currently editing and moving it to layout so should hopefully be released soon (ideally before GenCon).
  • Drafted three missions for The Sprawl and handed them over to @HyveMynd for editing / layout. Aiming for a release later this year.

Ongoing

  • Attending conventions – I made a 1 day trip to UK Games Expo 2019 and will be attending BurritoCon 3 in Manchester later this month. I’m also aiming to attend DragonMeet later in the year, if I do I’ll be running games as part of Games on Demand.
  • Progress on Project Cassandra! I posted up the current characters and a rules summary (which is now itself out of date) and am in the process of putting together a playtest packet for BurritoCon. First public playtest since the disaster of Dragonmeet.
  • I have notes for the remaining two Slice of Life adventures and have decided that the Clean-up Crew scenario will be a Fiasco playset given how well the episode meshes with that system. These will be my next focus after Ghosts of Iron and Trick of the Light.
  • The D&D Immortals campaign continues and has passed the tipping point, with the characters ensnared by Destiny and heading towards some epic showdowns with the previous generation of Immortals.

Will I evers

  • Patreon. With the change in how Patreon were going to charge creators I decided to sign up for one with the thought of actually starting it later in the year. Right now I’m sitting on it for the simple reason that it won’t work until I manage to build some interest in what I produce and the first step in that is to actually produce some material. I haven’t released anything since last year and right now I don’t have a core focus for any Patreon project. I don’t know if there is enough interest in material focusing solely on Demon Hunters while most of my other projects have been standalone. Regardless of whether I ever do use it my first goal has to be building up a catalogue of material I can point to.
  • The Kingsport Tribune one-page Cthulhu idea looks like it is going nowhere, just didn’t come together though it did give me some practice with a newspaper style layout.
  • Rocket Demons of Antiquity is on the backburner for now. I’ve come to the conclusion that it is a scenario that will require an ongoing campaign to delve into as opposed to my typical one-shot playtests. Plus I’ve got at least three other adventures inspired by previous campaigns where I already know the story-beats to write up first.
  • DMs Guild material – While I have notes for a few products I’ve yet to make any move or progress towards writing them up. Although I expect they would be far bigger sellers than anything I’ve produced to date I’m fortunate enough to be in the position where that isn’t a priority so I can focus on the material that most interests me.

2018 – Reflecting on the Year

2018 has come and gone. It was quite a year for me, both away from the hobby and at the gaming table. Coming out of 2017 my engagement with the hobby was nearing an all-time low. My actual gaming was limited to a game of Deadlands Noir that was cancelled more often than it was actually run and I was largely limited to keeping my interest alive through online interactions with the community.

After moving to Liverpool in April I decided to make an active effort to re-engage with gaming. This started with a decision to not rant about D&D and how it was the only system being advertised across the multiple gaming cafes in the city. It’s a decision that has served me well, to the point that this year I’ll be running my first campaign of 5th Edition for colleagues at work. I haven’t been this excited about D&D since 4th Edition launched, which I enjoyed from the tactical side but couldn’t really get into on the RP side.

Related to this I made the decision that if the games I wanted to see weren’t being offered then I would run them myself in my ongoing series of Monthly OneShots. They’ve been a moderate success but have suffered from the curse of last-minute player drop out. My aim for these going forward is to widen the breadth of games on offer and to burn through my stack of unplayed games. Ideally, I would like to take one and turn it into a campaign but that’ll have to wait for now as I’m not sure I have the time for two active campaigns.

On a publishing front, 2018 was a mixed year. I made close to zero progress on Project Cassandra and it has now been over a year since my last State of the Conspiracy update. The game isn’t dead, I just need to find the motivation to pull it off of the back burner and get it finished.

I was slightly more successful with releasing material for the Demon Hunters: A Comedy of Terrors RPG. I debuted a Victorian-inspired team, The Undesirables, the first step towards an epic adventure that I have been thinking about for a few years. 2018 also saw the release of Lockdown, the second of my Slice of Life adventure starters. I had hoped to release the remainder of the adventures last year, which clearly didn’t happen but I remain committed to doing so within the first few months of 2019. The release of Lockdown also saw my first few paid sales over on drivethruRPG. My total sales may only amount to < £10 but it was a big step forward as an indie publisher putting together material in my spare time.

Finally, here on my blog, I had what I’m going to class as a successful year. Thirty-eight blog posts pushed the blog to the most views and visitors I’ve ever had in a year. My review of the Savage Worlds GM Screen remains my most popular post. Going into 2019 my aim is to publish more reviews, with a mix of in-depth and quick, single paragraph posts to ensure I get them out promptly. If I can carry the momentum that I built in the latter half of 2018 then 2019 should be a great year in gaming.