It’s been a year since the release of The Synth Convergence and as it has turned into by biggest release to date I wanted to discuss how it has done.
The Synth Convergence started life with two missions that had been run by Christina Stone-Bush and a third by myself that were rebuilt around the core theme of synthetic intelligence. While I ended up taking on most of the project as a solo endeavour none of it would have been possible without the initial mission profiles that Christina had developed. Developing the missions, and learning how to lay them out in Scribus, took most of 2019 and I achieved my before Dragonmeet release target by only a couple of days.
Supported by mentions and retweets from both Hamish (the creator of the Sprawl) and Christina it quickly blew past my initial target of 10 paid sales. As a relatively unknown developer who had previously only released smaller adventures for Demon Hunters: A Comedy of Terrors the reception to the trilogy was amazing. So let’s talk numbers.
All in the final release came to 37 pages, comprising 3 missions and a collection of bonus characters and locations that could be dropped into any game of The Sprawl. Just over 10,000 words in total. It was released simultaneously on drivethruRPG and itch.io with a $5 price tag then went on sale at $1.50 for most of the year in response to the COVID crisis.
The majority of direct sales have, to date, come from drivethruRPG. Right now that’s 60 paid sales. 21 of these were at full price, 32 at reduced sale prices and 6 as part of a Sprawl Missions bundle that includes Mission Packet 1: N.E.O. and Mission Packet 2: Subversion. The gross revenue comes to $178.81 and my take home (net) earning is $107.28. Sales dipped quickly after the first month, picked up while it was on sale and then have trickled in ever since. It hit Copper best seller (>50 paid sales) on 24th August, just short of 9 months after release.
Compared to drivethruRPG itch.io sale numbers have been much lower, 17 paid sales to date only 2 of which were while it was listed at the full price. Itch.io allows for customers to tip though and a number of people did so those 17 sales have a total earning of $55.75, coming to $43.98 after processing fees and the sites cut. The most anybody paid was $8.00, right after launch. To date 1 person has purchased the missions via the bundle.
I can’t say for certain but I’d attribute the lower number of itch.io sales to a few factors. Firstly The Sprawl itself isn’t available on itch.io but is listed on drivethruRPG so if you go looking for the game there you’ll also find The Synth Convergence. Second is just the overall traffic to the site, which I’d guess is at least an order of magnitude lower than drivethruRPG.
The final factor is that in June I contributed The Synth Convergence to the bundle for racial justice so many people that might have picked it up already own copies of it. It’s difficult to say how many people that supported the bundle have checked the mission out but my estimate (based on downloads of the individual files) is ~2,000 off of over 10,000 page views. As a tiny fish in a very big pond those are the sort of numbers that I never expected to see my writing reach and I hope that people enjoy what they read.
When I first ran the mission that would become The Infinitive Cascade the idea that it might end up as a published adventure didn’t even enter my head. I was just running a cool cyberpunk game and trying to build interest in games other than D&D at my local games cafe (if only that had been as successful as the missions!) The idea to publish them became a turning point for me and I feel like everything that I have done since then has been better because of it. I’m more confident in my writing, more knowledgeable about layout and overall more invested in continuing in the indie publishing scene. I’m also immensely proud of the final product, it looks good and the missions are fun to play. I’ve published two additional mission packets since then, incorporating ideas I had bounced around and the lessons I had learned in the process. That material has even inspired the development of a Technoir transmission, which I’m currently putting the finishing touches to and hope to release soon.
Not bad for something that started with a DJ seeking to escape their record contract.