This is a multi-part retrospective and you can find the full series via these links: Part 1, Part 2, Part 3, Part 4
I’ve already spent many words talking about my stand and how much money I made but what about the important question, what was the convention itself like?
Fucking amazing. Exhausting, but amazing.
I’m not going to give an hour-by-hour run down here but want to focus on a few things. First up, it felt busy almost all day but never overwhelmingly so. This is one of the things I’ve always loved about Dragonmeet, the space always feels appropriate for the number of visitors. As I noted in my Tabletop Gaming Live convention report there’s a fine line at which an event feels alive and vibrant. Tabletop Gaming Live never quite got over that line while Expo, despite the massive amount of space, typically goes too far past it into crowded and unwelcoming. Dragonmeet gets it right so it will be interesting to see what happens if, as rumours suggest, it moves to the Excel next year.
It was busy enough that, with two exceptions, there was a constant flow of people wandering the trade hall and while many of those people stopped at the stand it was never overwhelming. Those two exceptions were around 2:30-3:30pm and after 5pm. I think the first was due to a mixture of people attending afternoon games and having already done loops of the halls by then. This was the longest period in the day where I went without a sale, ~70 minutes in all. The second quiet period can be easily explained by it being the final hour of trading and people heading off. Despite it being quiet I still made 4 sales as those that were still around were generally there for last-minute shopping.
If you want to take a look at how sales broke down across the day then tada!
So what’s the takeaway from these? Primarily, that excel makes some ugly graphs and I couldn’t be bothered to create nice ones in R. I mean, look at the x-axis on the first one where I just could not get it to just list things on a 1 hour time scale.
More seriously the takehome is that while I had a fairly regular sales pattern throughout the day (with the exception of that 70 minute gap) over half of my sales (and total income) were during the first 3 hours of the 8 hour trading window. Are the differences statistically significant? Who knows, I can’t be bothered to check. But it tally’s with my perception of the morning being busier and then tailing off as the afternoon progressed.
Those numbers are all useful but really I want to talk about the experience. As I’ve said, it was amazing and exhausting. First up, a big thank you to everyone that came by specifically and said hello. Lots of faces I knew and far more that I didn’t but have interacted with on Twitter or discord. I even had people whose only prior interaction was playing in my games previously make a point of stopping by. As a designer with limited online reach, these interactions make it worth it. Knowing that people have been playing and enjoying my games was a massive ego boost that kept me going throughout the day.
I also had a stream of people who had heard about Numb3r Stations and were there to pick up a print copy. The game was by far my best seller of the day (27 copies) which I think can be attributed to a trio of factors. One, it’s a brand new game so even people who had supported earlier projects didn’t own it in print. Two, it was cheap at £5 (as it’s an alpha) which puts it into the impulse buy category. Three, Albi and I had both been promoting it fairly heavily online. Taken together it highlights the importance of having a new product available at the booth, even if it’s just a small one and of talking about it in the run-up to the convention. This year I’d focused on promoting Numb3r Stations and just the fact that I’d be attending as a trader, next time I’ll do more to highlight individual products and build some interest in them.
One thing I hadn’t expected (but should have) was how polarising Signal to Noise would be. Many people, on hearing the premise, declared that the game was too emotional or touched on things they weren’t quite ready to think about after the last few years. As an outlet the game really was my “lockdown baby” and I poured a lot of my own emotions into it concerning isolation, distance and losing contact with people. It was cathartic but it seems some people just aren’t far enough from those early days of the pandemic to want to revisit that yet.
Of course, it goes both ways. Dragonmeet attracts many gamers who do want to explore those sorts of feelings and it sold well throughout the day (plus has done well on the IPR booth at Big Bad Con and PaxU). I really hope that the people who bought it enjoy it and want to continue exploring the Dyson Eclipse with me.
I’ve said that the convention was exhausting and it was. I made the decision that I was going to avoid sitting down as much as possible and energised by the event took that a little too literally. From 10am to 6pm I didn’t sit down at all, something I’m not used to in my day job. Surprisingly, my legs weren’t too bad the next day.
Why did I make this ridiculous decision? Because, in my opinion, a stand with a trader who is sitting isn’t as engaging. I wanted to be in a position where I was actively encouraging people to check out my games rather than relying on passive traffic approaching me. That meant being at eye level, handing out flyers and talking to people as they passed by. I appreciate not everyone can physically manage that but it’s a decision that I believe helped bring more trade to the stall.
Running the stall by myself proved to be easier than I had expected. It meant things like my approach and sales pitch were consistent throughout the day and as all but one of the games were mine I know them inside out and can talk about all of them in depth. That said, there were definitely a number of times when having two people would have been useful, primarily when someone approached the stall while I was already talking to someone. I’m hoping that next year I’ll be able to share my stand with someone else so we can split the work a little. A second person will mean a wider range of games on offer, which should draw more people in but will also mean needing to rethink the layout of the stall. Another bonus is that it will allow me to get away from the stand for a little and actually experience the halls.
Not being able to take a walk around the halls is perhaps my biggest regret of attending as a trader. I bought only a couple of items (the One Ring starter set and core book, Coiled Spaece) plus did some zine trades (Lichcraft and Stories to Astonish the World) but that was it. Sure, it saved me a lot of money but getting to talk to people is one of the things I love about Dragonmeet. Now that I’m attending as a trader it becomes even more important as it’s an opportunity to network and try to build connections for the future.
I did get a chance to catch up with a number of friends on both the Friday and Saturday nights which I greatly enjoyed and is another reason I make a point of attending Dragonmeet over other conventions. Gaming is, at the heart of it, about friends and having previously lived in the South East there are many people that I now only see if we cross paths at the event. That, in and of itself, makes the travel and hotel costs worth it.
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